Olivia's Croutons vs Fresh Gourmet · Bay Area shelf head-to-head
Olivia's Croutons and Fresh Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Gourmet carries more Brand PowerFresh Gourmet is in more Bay Area grocersFresh Gourmet fields the deeper lineupOlivia's Croutons sits further up the premium end
Olivia's Croutons
Fresh Gourmet
27
brand power
66
4
products
25
1
categories
5
5
grocers
9
$1.19
price per oz
87.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olivia's Croutons▭ Fresh Gourmet
Distribution · 30% of score21·38
O
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olivia's Croutons
no top category Fresh Gourmet doesn’t also play in.
only Fresh Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Olivia's Croutons · 3
only Fresh Gourmet · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olivia's Croutons · Fresh Gourmet
