Olympia Provisions vs Fra' Mani · Bay Area shelf head-to-head
Olympia Provisions and Fra' Mani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersFra' Mani fields the deeper lineupFra' Mani sits further up the premium end
Olympia Provisions
Fra' Mani
38
brand power
51
9
products
15
3
categories
3
8
subcategories
7
10
grocers
15
65.5¢
price per oz
$1.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olympia Provisions▭ Fra' Mani
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats2 vs 6 SKUs
only Olympia Provisions
only Fra' Mani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olympia Provisions · 1
only Fra' Mani · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olympia Provisions · Fra' Mani
