Olyra vs Effie's Homemade · Bay Area shelf head-to-head
Olyra and Effie's Homemade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Effie's Homemade is in more Bay Area grocersEffie's Homemade sits further up the premium end
Olyra
Effie's Homemade
38
brand power
34
10
products
9
5
categories
2
10
grocers
11
66.3¢
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olyra▭ Effie's Homemade
Distribution · 30% of score42·46
O
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olyra
only Effie's Homemade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olyra · 3
only Effie's Homemade · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olyra · Effie's Homemade
