Omnivore vs Jacobsen Salt Co. · Bay Area shelf head-to-head
Omnivore and Jacobsen Salt Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobsen Salt Co. carries more Brand PowerJacobsen Salt Co. is in more Bay Area grocersJacobsen Salt Co. fields the deeper lineup
Omnivore
Jacobsen Salt Co.
21
brand power
41
5
products
25
2
categories
5
2
subcategories
7
5
grocers
12
$3.23
price per oz
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Omnivore▭ Jacobsen Salt Co.
Distribution · 30% of score21·50
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Omnivore
only Jacobsen Salt Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Omnivore · 0
no exclusive doors — everywhere Omnivore is, Jacobsen Salt Co. is too.
only Jacobsen Salt Co. · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Omnivore · Jacobsen Salt Co.