Oolie vs Toby's · Bay Area shelf head-to-head
Oolie and Toby's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Toby's is in more Bay Area grocersToby's sits further up the premium end
Oolie
Toby's
27
brand power
31
11
products
9
1
categories
3
1
subcategories
5
4
grocers
10
59.5¢
price per oz
65.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oolie▭ Toby's
Distribution · 30% of score17·42
O
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oolie
no top category Toby's doesn’t also play in.
only Toby's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oolie · Toby's
