Open Farm vs Smokehouse · Bay Area shelf head-to-head
Open Farm and Smokehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Open Farm carries more Brand PowerSmokehouse is in more Bay Area grocersOpen Farm fields the deeper lineup
Open Farm
Smokehouse
37
brand power
18
33
products
7
3
categories
2
5
subcategories
2
2
grocers
3
$22.60
avg price
$11.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Open Farm▭ Smokehouse
Distribution · 30% of score8·13
S
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smokehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Open Farm · 1
only Smokehouse · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Open Farm · Smokehouse
