Orca Bay vs THE BETTER FISH · Bay Area shelf head-to-head
Orca Bay and THE BETTER FISH, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orca Bay is in more Bay Area grocersOrca Bay fields the deeper lineup
Orca Bay
THE BETTER FISH
20
brand power
17
8
products
3
1
categories
2
5
grocers
3
$14.21
avg price
$12.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orca Bay▭ THE BETTER FISH
Distribution · 30% of score21·13
T
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orca Bay
no top category THE BETTER FISH doesn’t also play in.
only THE BETTER FISH
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Orca Bay · 3
only THE BETTER FISH · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orca Bay · THE BETTER FISH
