Orgain vs Premier · Bay Area shelf head-to-head
Orgain and Premier, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orgain carries more Brand PowerOrgain is in more Bay Area grocersOrgain fields the deeper lineup
Orgain
Premier
66
brand power
20
29
products
5
3
categories
1
14
grocers
2
$10.93
avg price
$35.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orgain▭ Premier
Distribution · 30% of score58·8
P
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orgain
only Premier
no top category Orgain doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orgain · Premier
