Orgain vs Proda Soda · Bay Area shelf head-to-head
Orgain and Proda Soda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orgain carries more Brand PowerOrgain is in more Bay Area grocersOrgain fields the deeper lineup
Orgain
Proda Soda
66
brand power
18
29
products
7
3
categories
1
14
grocers
1
$10.93
avg price
$3.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orgain▭ Proda Soda
Distribution · 30% of score58·4
P
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orgain
only Proda Soda
no top category Orgain doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orgain · Proda Soda
