Organic Felicetti vs Barilla · Bay Area shelf head-to-head
Organic Felicetti and Barilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barilla carries more Brand PowerBarilla is in more Bay Area grocersBarilla fields the deeper lineupOrganic Felicetti sits further up the premium end
Organic Felicetti
Barilla
14
brand power
55
3
products
51
1
categories
4
3
subcategories
22
3
grocers
15
35.1¢
price per oz
27.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Felicetti▭ Barilla
Distribution · 30% of score13·63
O
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Felicetti
no top category Barilla doesn’t also play in.
only Barilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Organic Felicetti · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Felicetti · Barilla
