Organic Girl vs Briannas · Bay Area shelf head-to-head
Organic Girl and Briannas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Girl carries more Brand PowerOrganic Girl is in more Bay Area grocersBriannas fields the deeper lineupOrganic Girl sits further up the premium end
Organic Girl
Briannas
64
brand power
57
29
products
39
1
categories
3
1
subcategories
11
18
grocers
17
$1.14
price per oz
44.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Girl▭ Briannas
Distribution · 30% of score75·71
carried in 18 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Girl
no top category Briannas doesn’t also play in.
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Girl · Briannas