Organic Harvest Foods vs Cholula · Bay Area shelf head-to-head
Organic Harvest Foods and Cholula, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineup
Organic Harvest Foods
Cholula
12
brand power
53
3
products
20
1
categories
5
1
subcategories
6
5
grocers
18
$1.08
price per fl oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Harvest Foods▭ Cholula
Distribution · 30% of score21·75
O
C
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Harvest Foods
no top category Cholula doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Organic Harvest Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Harvest Foods · Cholula
