Orijen vs Iams · Bay Area shelf head-to-head
Orijen and Iams, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Iams carries more Brand PowerIams is in more Bay Area grocersOrijen sits further up the premium end
Orijen
Iams
16
brand power
25
10
products
11
3
categories
2
2
grocers
6
54.0¢
price per oz
32.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orijen▭ Iams
Distribution · 30% of score8·25
O
I
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score57·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orijen
only Iams
no top category Orijen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Orijen · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orijen · Iams
