Oroweat vs Canyon Bakehouse · Bay Area shelf head-to-head
Oroweat and Canyon Bakehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerCanyon Bakehouse is in more Bay Area grocersOroweat fields the deeper lineupCanyon Bakehouse sits further up the premium end
Oroweat
Canyon Bakehouse
49
brand power
41
40
products
18
2
categories
2
11
subcategories
9
12
grocers
14
35.3¢
price per oz
58.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oroweat▭ Canyon Bakehouse
Distribution · 30% of score50·58
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oroweat
only Canyon Bakehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oroweat · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oroweat · Canyon Bakehouse
