Oroweat vs The Rustik Oven · Bay Area shelf head-to-head
Oroweat and The Rustik Oven, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineupThe Rustik Oven sits further up the premium end
Oroweat
The Rustik Oven
49
brand power
25
40
products
10
2
categories
1
11
subcategories
5
12
grocers
7
35.3¢
price per oz
42.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oroweat▭ The Rustik Oven
Distribution · 30% of score50·29
T
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oroweat
only The Rustik Oven
no top category Oroweat doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oroweat · The Rustik Oven
