Oroweat vs Wonder Bread · Bay Area shelf head-to-head
Oroweat and Wonder Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineupOroweat sits further up the premium end
Oroweat
Wonder Bread
49
brand power
14
40
products
6
2
categories
3
11
subcategories
4
12
grocers
7
35.3¢
price per oz
22.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oroweat▭ Wonder Bread
Distribution · 30% of score50·29
W
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oroweat
no top category Wonder Bread doesn’t also play in.
only Wonder Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oroweat · Wonder Bread