Orville Redenbacher vs Lesserevil · Bay Area shelf head-to-head
Orville Redenbacher and Lesserevil, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineupLesserevil sits further up the premium end
Orville Redenbacher
Lesserevil
33
brand power
63
13
products
36
2
categories
4
9
grocers
21
44.5¢
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orville Redenbacher▭ Lesserevil
Distribution · 30% of score38·88
carried in 9 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orville Redenbacher
only Lesserevil
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Orville Redenbacher · 0
no exclusive doors — everywhere Orville Redenbacher is, Lesserevil is too.
only Lesserevil · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orville Redenbacher · Lesserevil
