Our Family vs Puravida · Bay Area shelf head-to-head
Our Family and Puravida, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Puravida carries more Brand PowerPuravida is in more Bay Area grocersPuravida fields the deeper lineup
Our Family
Puravida
0
brand power
39
8
products
16
1
categories
3
2
subcategories
4
3
grocers
6
$2.98
avg price
$7.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Our Family▭ Puravida
Distribution · 30% of score13·25
O
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Our Family
no top category Puravida doesn’t also play in.
only Puravida
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Our Family · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Our Family · Puravida