Oyna Natural Foods vs Mt Vikos · Bay Area shelf head-to-head
Oyna Natural Foods and Mt Vikos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mt Vikos carries more Brand PowerMt Vikos is in more Bay Area grocersOyna Natural Foods fields the deeper lineupOyna Natural Foods sits further up the premium end
Oyna Natural Foods
Mt Vikos
15
brand power
32
11
products
6
3
categories
4
4
grocers
12
$1.20
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oyna Natural Foods▭ Mt Vikos
Distribution · 30% of score17·50
O
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oyna Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oyna Natural Foods · 0
no exclusive doors — everywhere Oyna Natural Foods is, Mt Vikos is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oyna Natural Foods · Mt Vikos