P.f. Chang's vs Innovasian · Bay Area shelf head-to-head
P.f. Chang's and Innovasian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
P.f. Chang's is in more Bay Area grocersP.f. Chang's fields the deeper lineup
P.f. Chang's
Innovasian
38
brand power
34
19
products
12
3
categories
4
4
subcategories
4
7
grocers
6
65.6¢
price per oz
59.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ P.f. Chang's▭ Innovasian
Distribution · 30% of score29·25
P
I
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score79·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only P.f. Chang's
only Innovasian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only P.f. Chang's · 1
only Innovasian · 0
no exclusive doors — everywhere Innovasian is, P.f. Chang's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: P.f. Chang's · Innovasian
