P.f. Chang's vs Royal Asia · Bay Area shelf head-to-head
P.f. Chang's and Royal Asia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
P.f. Chang's carries more Brand PowerP.f. Chang's is in more Bay Area grocersP.f. Chang's fields the deeper lineupRoyal Asia sits further up the premium end
P.f. Chang's
Royal Asia
38
brand power
29
19
products
8
3
categories
3
4
subcategories
3
7
grocers
4
$9.49
avg price
$10.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ P.f. Chang's▭ Royal Asia
Distribution · 30% of score29·17
P
R
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score79·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only P.f. Chang's
only Royal Asia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only P.f. Chang's · 5
only Royal Asia · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: P.f. Chang's · Royal Asia
