Pace vs Herdez · Bay Area shelf head-to-head
Pace and Herdez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Herdez carries more Brand PowerHerdez is in more Bay Area grocersHerdez fields the deeper lineup
Pace
Herdez
32
brand power
45
11
products
17
1
categories
4
10
grocers
15
35.2¢
price per oz
31.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pace▭ Herdez
Distribution · 30% of score42·63
P
H
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score60·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pace
no top category Herdez doesn’t also play in.
only Herdez
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pace · 1
only Herdez · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pace · Herdez
