Pacha Soap Co. vs Plantlife · Bay Area shelf head-to-head
Pacha Soap Co. and Plantlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Plantlife carries more Brand PowerPacha Soap Co. is in more Bay Area grocersPlantlife fields the deeper lineupPacha Soap Co. sits further up the premium end
Pacha Soap Co.
Plantlife
21
brand power
38
5
products
26
3
categories
5
3
subcategories
6
2
grocers
1
$2.29
price per oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacha Soap Co.▭ Plantlife
Distribution · 30% of score8·4
P
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacha Soap Co.
no top category Plantlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pacha Soap Co. · 2
only Plantlife · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacha Soap Co. · Plantlife
