Pacific Resources International vs Jacobsen Salt Co. · Bay Area shelf head-to-head
Pacific Resources International and Jacobsen Salt Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobsen Salt Co. carries more Brand PowerJacobsen Salt Co. is in more Bay Area grocersJacobsen Salt Co. fields the deeper lineup
Pacific Resources International
Jacobsen Salt Co.
0
brand power
41
3
products
25
2
categories
5
3
subcategories
7
2
grocers
12
$23.86
avg price
$14.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacific Resources International▭ Jacobsen Salt Co.
Distribution · 30% of score8·50
P
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacific Resources International
no top category Jacobsen Salt Co. doesn’t also play in.
only Jacobsen Salt Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pacific Resources International · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacific Resources International · Jacobsen Salt Co.