Pagani vs Buitoni · Bay Area shelf head-to-head
Pagani and Buitoni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buitoni carries more Brand PowerBuitoni is in more Bay Area grocersBuitoni fields the deeper lineup
Pagani
Buitoni
11
brand power
36
3
products
30
1
categories
4
2
subcategories
10
1
grocers
7
$5.39
avg price
$6.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pagani▭ Buitoni
Distribution · 30% of score4·29
P
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pagani
no top category Buitoni doesn’t also play in.
only Buitoni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pagani · Buitoni