Pagani vs Rana · Bay Area shelf head-to-head
Pagani and Rana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rana carries more Brand PowerRana is in more Bay Area grocersRana fields the deeper lineup
Pagani
Rana
11
brand power
43
3
products
38
1
categories
4
2
subcategories
11
1
grocers
8
$5.39
avg price
$10.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pagani▭ Rana
Distribution · 30% of score4·33
P
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pagani
no top category Rana doesn’t also play in.
only Rana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pagani · Rana