Parmalat vs Horizon Organic · Bay Area shelf head-to-head
Parmalat and Horizon Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Horizon Organic carries more Brand PowerHorizon Organic is in more Bay Area grocersHorizon Organic fields the deeper lineup
Parmalat
Horizon Organic
9
brand power
59
2
products
38
1
categories
6
1
subcategories
13
1
grocers
13
$5.59
avg price
$10.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Parmalat▭ Horizon Organic
Distribution · 30% of score4·54
P
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Parmalat
no top category Horizon Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Parmalat · 0
no exclusive doors — everywhere Parmalat is, Horizon Organic is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Parmalat · Horizon Organic