Partanna vs Zoe · Bay Area shelf head-to-head
Partanna and Zoe, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Partanna carries more Brand PowerPartanna is in more Bay Area grocersPartanna fields the deeper lineupPartanna sits further up the premium end
Partanna
Zoe
39
brand power
11
27
products
2
3
categories
1
5
grocers
2
$30.81
avg price
$28.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Partanna▭ Zoe
Distribution · 30% of score21·8
Z
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Partanna
only Zoe
no top category Partanna doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Partanna · 3
only Zoe · 0
no exclusive doors — everywhere Zoe is, Partanna is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Partanna · Zoe
