Pascha vs Guittard · Bay Area shelf head-to-head
Pascha and Guittard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guittard carries more Brand PowerGuittard is in more Bay Area grocersGuittard fields the deeper lineupPascha sits further up the premium end
Pascha
Guittard
18
brand power
70
5
products
25
1
categories
5
1
subcategories
7
6
grocers
19
$1.83
price per oz
$1.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pascha▭ Guittard
Distribution · 30% of score25·79
P
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pascha
no top category Guittard doesn’t also play in.
only Guittard
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pascha · 0
no exclusive doors — everywhere Pascha is, Guittard is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pascha · Guittard
