Pascha vs Lily's · Bay Area shelf head-to-head
Pascha and Lily's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily's carries more Brand PowerLily's is in more Bay Area grocersLily's fields the deeper lineup
Pascha
Lily's
18
brand power
48
5
products
28
1
categories
5
1
subcategories
6
6
grocers
14
$1.83
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pascha▭ Lily's
Distribution · 30% of score25·58
P
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pascha
no top category Lily's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pascha · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pascha · Lily's
