Passione Pizza vs Pizza Antica · Bay Area shelf head-to-head
Passione Pizza and Pizza Antica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Passione Pizza carries more Brand PowerPizza Antica is in more Bay Area grocersPizza Antica sits further up the premium end
Passione Pizza
Pizza Antica
27
brand power
21
10
products
8
2
categories
1
3
subcategories
2
4
grocers
7
47.1¢
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Passione Pizza▭ Pizza Antica
Distribution · 30% of score17·29
P
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Passione Pizza
only Pizza Antica
no top category Passione Pizza doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Passione Pizza · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Passione Pizza · Pizza Antica
