Pastificio La Rosa vs Rummo · Bay Area shelf head-to-head
Pastificio La Rosa and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocersRummo fields the deeper lineupPastificio La Rosa sits further up the premium end
Pastificio La Rosa
Rummo
16
brand power
51
4
products
29
2
categories
2
3
subcategories
15
4
grocers
15
70.4¢
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pastificio La Rosa▭ Rummo
Distribution · 30% of score17·63
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pastificio La Rosa
only Rummo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pastificio La Rosa · 0
no exclusive doors — everywhere Pastificio La Rosa is, Rummo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pastificio La Rosa · Rummo
