Pasture Bird vs Bell & Evans · Bay Area shelf head-to-head
Pasture Bird and Bell & Evans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bell & Evans carries more Brand PowerBell & Evans is in more Bay Area grocersBell & Evans fields the deeper lineup
Pasture Bird
Bell & Evans
15
brand power
31
5
products
16
1
categories
4
4
subcategories
4
1
grocers
5
$10.49
avg price
$9.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pasture Bird▭ Bell & Evans
Distribution · 30% of score4·21
P
B
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pasture Bird
no top category Bell & Evans doesn’t also play in.
only Bell & Evans
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pasture Bird · 1
only Bell & Evans · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pasture Bird · Bell & Evans
