Pasture Bird vs Smart Chicken · Bay Area shelf head-to-head
Pasture Bird and Smart Chicken, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smart Chicken carries more Brand PowerSmart Chicken is in more Bay Area grocersSmart Chicken fields the deeper lineup
Pasture Bird
Smart Chicken
15
brand power
32
5
products
10
1
categories
3
4
subcategories
8
1
grocers
2
$10.49
avg price
$11.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pasture Bird▭ Smart Chicken
Distribution · 30% of score4·8
P
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pasture Bird
no top category Smart Chicken doesn’t also play in.
only Smart Chicken
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pasture Bird · 1
only Smart Chicken · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pasture Bird · Smart Chicken
