Paw Patrol vs Gogo Squeez · Bay Area shelf head-to-head
Paw Patrol and Gogo Squeez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gogo Squeez carries more Brand PowerGogo Squeez is in more Bay Area grocersGogo Squeez fields the deeper lineupGogo Squeez sits further up the premium end
Paw Patrol
Gogo Squeez
14
brand power
57
4
products
26
1
categories
6
3
grocers
15
70.2¢
price per oz
42.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Paw Patrol▭ Gogo Squeez
Distribution · 30% of score13·63
P
G
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paw Patrol
no top category Gogo Squeez doesn’t also play in.
only Gogo Squeez
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Paw Patrol · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Paw Patrol · Gogo Squeez
