Paw Patrol vs Mamma Chia · Bay Area shelf head-to-head
Paw Patrol and Mamma Chia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mamma Chia carries more Brand PowerMamma Chia is in more Bay Area grocersMamma Chia fields the deeper lineupMamma Chia sits further up the premium end
Paw Patrol
Mamma Chia
14
brand power
41
4
products
16
1
categories
4
1
subcategories
5
3
grocers
12
70.2¢
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Paw Patrol▭ Mamma Chia
Distribution · 30% of score13·50
P
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paw Patrol
no top category Mamma Chia doesn’t also play in.
only Mamma Chia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Paw Patrol · Mamma Chia
