Pb2 vs Justin's · Bay Area shelf head-to-head
Pb2 and Justin's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineup
Pb2
Justin's
25
brand power
54
5
products
33
1
categories
4
2
subcategories
7
9
grocers
18
$1.05
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pb2▭ Justin's
Distribution · 30% of score38·75
P
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pb2
no top category Justin's doesn’t also play in.
only Justin's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pb2 · 1
only Justin's · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pb2 · Justin's
