Pbfit vs Nature Valley · Bay Area shelf head-to-head
Pbfit and Nature Valley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature Valley carries more Brand PowerNature Valley is in more Bay Area grocersNature Valley fields the deeper lineupPbfit sits further up the premium end
Pbfit
Nature Valley
25
brand power
53
7
products
30
3
categories
6
3
grocers
12
$15.44
avg price
$8.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pbfit▭ Nature Valley
Distribution · 30% of score13·50
P
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pbfit
only Nature Valley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pbfit · 0
no exclusive doors — everywhere Pbfit is, Nature Valley is too.
only Nature Valley · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pbfit · Nature Valley