Pecana vs Elmhurst · Bay Area shelf head-to-head
Pecana and Elmhurst, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elmhurst carries more Brand PowerElmhurst is in more Bay Area grocersElmhurst fields the deeper lineupElmhurst sits further up the premium end
Pecana
Elmhurst
40
brand power
53
3
products
24
2
categories
5
2
subcategories
6
2
grocers
12
27.8¢
price per fl oz
28.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pecana▭ Elmhurst
Distribution · 30% of score8·50
P
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pecana
only Elmhurst
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pecana · 0
no exclusive doors — everywhere Pecana is, Elmhurst is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pecana · Elmhurst
