Pepperidge Farm Goldfish vs Stellar · Bay Area shelf head-to-head
Pepperidge Farm Goldfish and Stellar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm Goldfish carries more Brand PowerPepperidge Farm Goldfish is in more Bay Area grocersPepperidge Farm Goldfish fields the deeper lineupStellar sits further up the premium end
Pepperidge Farm Goldfish
Stellar
44
brand power
23
39
products
3
3
categories
2
10
grocers
4
74.7¢
price per oz
79.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepperidge Farm Goldfish▭ Stellar
Distribution · 30% of score42·17
S
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepperidge Farm Goldfish
only Stellar
no top category Pepperidge Farm Goldfish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepperidge Farm Goldfish · 8
only Stellar · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepperidge Farm Goldfish · Stellar