Pepperidge Farm Goldfish vs Wasa · Bay Area shelf head-to-head
Pepperidge Farm Goldfish and Wasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm Goldfish carries more Brand PowerWasa is in more Bay Area grocersPepperidge Farm Goldfish fields the deeper lineup
Pepperidge Farm Goldfish
Wasa
44
brand power
39
39
products
10
3
categories
1
10
grocers
16
74.7¢
price per oz
60.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepperidge Farm Goldfish▭ Wasa
Distribution · 30% of score42·67
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wasa
no top category Pepperidge Farm Goldfish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepperidge Farm Goldfish · 1
only Wasa · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepperidge Farm Goldfish · Wasa