Pereg Natural Foods vs Arrowhead Mills · Bay Area shelf head-to-head
Pereg Natural Foods and Arrowhead Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead Mills carries more Brand PowerArrowhead Mills is in more Bay Area grocersArrowhead Mills fields the deeper lineup
Pereg Natural Foods
Arrowhead Mills
14
brand power
45
3
products
21
1
categories
8
2
subcategories
9
2
grocers
10
36.0¢
price per oz
41.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pereg Natural Foods▭ Arrowhead Mills
Distribution · 30% of score8·42
P
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pereg Natural Foods
no top category Arrowhead Mills doesn’t also play in.
only Arrowhead Mills
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pereg Natural Foods · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pereg Natural Foods · Arrowhead Mills