Pet Releaf vs Smallbatch · Bay Area shelf head-to-head
Pet Releaf and Smallbatch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smallbatch is in more Bay Area grocersSmallbatch fields the deeper lineup
Pet Releaf
Smallbatch
20
brand power
22
5
products
13
2
categories
3
2
subcategories
5
1
grocers
2
$3.88
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pet Releaf▭ Smallbatch
Distribution · 30% of score4·8
P
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pet Releaf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pet Releaf · 0
no exclusive doors — everywhere Pet Releaf is, Smallbatch is too.
only Smallbatch · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pet Releaf · Smallbatch