Pi00a vs Del Popolo · Bay Area shelf head-to-head
Pi00a and Del Popolo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Popolo carries more Brand PowerDel Popolo is in more Bay Area grocersPi00a sits further up the premium end
Pi00a
Del Popolo
18
brand power
24
4
products
4
2
categories
1
3
subcategories
2
3
grocers
9
$1.90
price per oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pi00a▭ Del Popolo
Distribution · 30% of score13·38
P
D
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pi00a
only Del Popolo
no top category Pi00a doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pi00a · 0
no exclusive doors — everywhere Pi00a is, Del Popolo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pi00a · Del Popolo
