Pi00a vs Flour + Water · Bay Area shelf head-to-head
Pi00a and Flour + Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flour + Water carries more Brand PowerFlour + Water is in more Bay Area grocersPi00a sits further up the premium end
Pi00a
Flour + Water
18
brand power
32
4
products
6
2
categories
2
3
subcategories
5
3
grocers
11
$1.90
price per oz
54.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pi00a▭ Flour + Water
Distribution · 30% of score13·46
P
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pi00a
only Flour + Water
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pi00a · 0
no exclusive doors — everywhere Pi00a is, Flour + Water is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pi00a · Flour + Water
