Pillars vs Chobani · Bay Area shelf head-to-head
Pillars and Chobani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineup
Pillars
Chobani
17
brand power
65
5
products
128
1
categories
5
1
subcategories
7
3
grocers
18
$3.79
avg price
$4.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pillars▭ Chobani
Distribution · 30% of score13·75
P
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pillars
no top category Chobani doesn’t also play in.
only Chobani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pillars · 0
no exclusive doors — everywhere Pillars is, Chobani is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pillars · Chobani
