Pin Up Cosmetics vs Griffin Remedy · Bay Area shelf head-to-head
Pin Up Cosmetics and Griffin Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Griffin Remedy carries more Brand PowerGriffin Remedy is in more Bay Area grocersGriffin Remedy fields the deeper lineup
Pin Up Cosmetics
Griffin Remedy
9
brand power
43
2
products
58
1
categories
5
2
subcategories
12
1
grocers
2
$21.64
avg price
$17.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pin Up Cosmetics▭ Griffin Remedy
Distribution · 30% of score4·8
P
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pin Up Cosmetics
no top category Griffin Remedy doesn’t also play in.
only Griffin Remedy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pin Up Cosmetics · 0
no exclusive doors — everywhere Pin Up Cosmetics is, Griffin Remedy is too.
only Griffin Remedy · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pin Up Cosmetics · Griffin Remedy