Pirq vs Orgain · Bay Area shelf head-to-head
Pirq and Orgain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orgain carries more Brand PowerOrgain is in more Bay Area grocersOrgain fields the deeper lineup
Pirq
Orgain
23
brand power
66
8
products
29
1
categories
3
3
grocers
14
$8.50
avg price
$10.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pirq▭ Orgain
Distribution · 30% of score13·58
P
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pirq
no top category Orgain doesn’t also play in.
only Orgain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pirq · 0
no exclusive doors — everywhere Pirq is, Orgain is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pirq · Orgain
