Pizza Girl vs Dave's Gourmet · Bay Area shelf head-to-head
Pizza Girl and Dave's Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Gourmet carries more Brand PowerDave's Gourmet is in more Bay Area grocersDave's Gourmet fields the deeper lineup
Pizza Girl
Dave's Gourmet
9
brand power
45
3
products
19
1
categories
3
1
subcategories
5
2
grocers
16
$10.66
avg price
$11.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pizza Girl▭ Dave's Gourmet
Distribution · 30% of score8·67
P
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pizza Girl
no top category Dave's Gourmet doesn’t also play in.
only Dave's Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pizza Girl · 0
no exclusive doors — everywhere Pizza Girl is, Dave's Gourmet is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pizza Girl · Dave's Gourmet