Pizza Girl vs Truff · Bay Area shelf head-to-head
Pizza Girl and Truff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Truff carries more Brand PowerTruff is in more Bay Area grocersTruff fields the deeper lineup
Pizza Girl
Truff
9
brand power
47
3
products
25
1
categories
4
1
subcategories
7
2
grocers
12
$10.66
avg price
$14.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pizza Girl▭ Truff
Distribution · 30% of score8·50
P
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pizza Girl
no top category Truff doesn’t also play in.
only Truff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pizza Girl · 0
no exclusive doors — everywhere Pizza Girl is, Truff is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pizza Girl · Truff